Should you invest in building out a mobile application for a smartphone, or instead, take your website into the mobile generation and just “mobilize” your website?

Well, as I wrote recently on this topic, I still believe mobile apps will eventually give way to feature-rich mobile websites.

One of the main drives I mentioned were corporate budgets.

However, the technology that will make this a reality is HTML5. Here’s a great article which explains what HTML5 can deliver that its predecessors could not, and therefore gave way to the rise of mobile apps:

http://www.internetretailer.com/2011/07/28/html5-adoption-rise-allowing-richer-mobile-sites