Tampa, Florida 33629

Tag: mobile

Designing Emails for the Mobile World

If you are an email marketer, you need to be thinking about how people are now consuming email. This activity has been taken for granted for many years, but it has changed dramatically in the past few years with the proliferation of smart phones that can render HTML properly.

Voice Interactivity Changing the PPC Game

Those with Apple iPhone 4s devices may be less inclined to run text searches on Google.com as they grow more comfortable with interfacing with the Siri voice interaction platform.

Flash Forward – by George Fox

In early August, one of my colleagues forwarded me an article on Read Write Web heralding Adobe’s open beta of Edge: a tool for creating animated web content in HTML, CSS and javascript.

iPhone App versus Mobile Web: Financial Times

I’ve written previously that I feel the mobile app world will soon be replaced by mobile-friendly functionality on the web for many reasons. Mobile devices will soon be smart enough to interact with newer websites to provide users with an “app-like” experience, but also data plans and bandwidth will become faster and ubiquitous.

Mobile App versus Mobile Web?

Should you invest in building out a mobile application for a smartphone, or instead, take your website into the mobile generation and just “mobilize” your website?

Should my business develop a mobile app?

The answer is a bit cloudy and takes some digging to truly understand. First, you must acknowledge the difference between a mobile app and a mobile web site. I’m not going to dive into the details on this, but simply stated a mobile app doesn’t require network access, running entirely on the device versus a mobile website where you have to connect to a site and transaction data (bandwidth).

Getting Started with Mobile

I’ve been doing quite a bit of work lately establishing a major mobile search campaigns and working on research to demonstrate the ease of entering the mobile search market and the competitive advantage it will bring your company. As I put these presentations together, I’m coming across some great articles and resources that I will share as I uncover them.

Coke’s Emphasis on Mobile & Text Messaging

It’s compelling that one of the brand managers for one of the most well-respected brands is leaning on a fairly well established technology for future growth. Makes you at least question the state of your current mobile strategy.

A Cautionary Tale about Mobile Ads

I’ve shared my strong opinions towards click fraud regarding various ad platforms such as Google AdSense and Facebook before, so I’m not surprised by a recent article I came across by MarketingProfs.

Mobile Email Usage Skyrockets

Daily mobile email usage is up 40% year over year for November 2010. I’m not surprised about this stat, due to the proliferation of mobile devices that are highly email friendly such as the BlackBerry, iPhone, Droids and iPad.