As if the online coupon market wasn’t crowded enough, another big player has entered the space which will continue to further inundate consumers with opportunities to purchase so-so deals online. And, this will surely continue to impact the market share of Groupon and SocialLiving.

Amazon.com will now start advertising deals.

First, it appears it will be working with SocialLiving (in which it already invests in). Who knows what the next step will be, but with the barrier to entry in the coupon market of virtually nothing, this space will continue to get more crowded and then ultimately consolidate.