Businesses, one after another, are creating Facebook pages with the hopes of driving people to “like” them. However, many businesses fail to realize just having a page, and just obtaining likes are on the first steps. You need to drive engagement to captivate your audience and drive the viral nature of the Facebook feed. Without providing meaningful interaction, your Facebook experience will be DOA.
Ilana Rabinowitz wrote a fantastic article with many great examples about engaging with your Facebook followers and increasing comments. I strongly recommend the article as a great place to get started with understanding the importance of doing this and how to get started.