Tag: Facebook

• April 4, 2018

  Why I love Facebook (still)

  Last week I shared an article about deleting the Facebook application from my beloved iPhone 7. I definitely experienced some withdrawal symptoms ranging from FOMO (fear of missing out) to a big empty void of free time. The latter was a boon after the FOMO wore off (took only a few days). Suddenly I felt…
• March 26, 2018

  Why I deleted the Facebook app from my iPhone

  I work in marketing. In fact, I’ve made a great career out of it – helping organizations evangelize their products and services in a honest and transparent manner. Part of my success is predicated on social media, and specifically, Facebook. In prior roles, I was a very large Facebook advertiser, spending millions per year on…
• January 16, 2013

  Get Smart! Make Better Social Media Decisions through Analytics

  Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives
• November 7, 2012

  Posting on Facebook as a Business – You Need to Read This!

  I won’t explain edgerank here, but I will say it is what Facebook uses to determine which updates will show up in your news feed. Yes, not all of them show up. Most don’t.
• September 27, 2012

  Facebook to eliminate fake likes

  Mashable is reporting that Facebook will start removing fake likes from pages. I see this is the first step, but not the last step in combating fraud on Facebook. Click fraud is rampant, and that must be addressed as soon as possible.
• August 4, 2012

  Facebook Click Fraud Issues

  In a recent publicized report, thanks to Facebook having to keep its business in more of a public eye due to the company being publicly traded now, we learned that 8.7 percent of Facebook accounts are “fake”, more more than 80 million. We already knew this.
• May 2, 2012

  Google and Facebook — The Next MySpaces?

  Jackson’s article is more than compelling – its nearly dead-on accurate with regards to how technologies evolve faster than companies. So, its difficult for companies that have devoted their resources heading down one path to get up, back track and head down a new path. This is especially difficult in the face of competitors who…
• April 17, 2012

  Facebook Revenue Climbs, but Click Fraud Questions Linger

  As a Facebook advertiser, I have long seen a substantial discrepancy between what Facebook charges me (the number of clicks) and what my analytics software records as visits to my site.
• February 28, 2012

  Facebook Reduces Ad Text from 135 to 90

  Recently, Facebook notified its advertisers that new ads would be subject to a 90-character limit while existing ads at the 135-character limit will be grandfathered.
• February 14, 2012

  What is the ROI of Social Media?

  What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?”