Last week I shared an article about deleting the Facebook application from my beloved iPhone 7. I definitely experienced some withdrawal symptoms ranging from FOMO (fear of missing out) to a big empty void of free time. The latter was a boon after the FOMO wore off (took only a few days). Suddenly I felt…
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I work in marketing. In fact, I’ve made a great career out of it – helping organizations evangelize their products and services in a honest and transparent manner. Part of my success is predicated on social media, and specifically, Facebook. In prior roles, I was a very large Facebook advertiser, spending millions per year on…
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Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives
I won’t explain edgerank here, but I will say it is what Facebook uses to determine which updates will show up in your news feed. Yes, not all of them show up. Most don’t.
Mashable is reporting that Facebook will start removing fake likes from pages. I see this is the first step, but not the last step in combating fraud on Facebook. Click fraud is rampant, and that must be addressed as soon as possible.
In a recent publicized report, thanks to Facebook having to keep its business in more of a public eye due to the company being publicly traded now, we learned that 8.7 percent of Facebook accounts are “fake”, more more than 80 million. We already knew this.
Jackson’s article is more than compelling – its nearly dead-on accurate with regards to how technologies evolve faster than companies. So, its difficult for companies that have devoted their resources heading down one path to get up, back track and head down a new path. This is especially difficult in the face of competitors who get a fresh start down a new branch.
As a Facebook advertiser, I have long seen a substantial discrepancy between what Facebook charges me (the number of clicks) and what my analytics software records as visits to my site.
Recently, Facebook notified its advertisers that new ads would be subject to a 90-character limit while existing ads at the 135-character limit will be grandfathered.
What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?”
