Buddy Media recently released an interesting report based upon research conducted among their clients regarding Facebook engagement. Of particular interest is that URL shorteners significantly reduced engagement, as did longer posts.
I believe that these lawsuits will be dropped, as it will be difficult for plaintiffs to demonstrate damages. Even on the most outrageous texting plans, an extra test wouldn’t cost more than about 25 cents or so.
Businesses, one after another, are creating Facebook pages with the hopes of driving people to “like” them. However, many businesses fail to realize just having a page, and just obtaining likes are on the first steps.
According to ComScore, Facebook’s share of the display advertising market during 2010 Q4 eclipsed the 25% mark for the first time, eroding share mainly from Yahoo. Most likely, this has increased even more in Q1 2011.
Google recently announced the addition of a new feature called “Plus One”. It is quite similar to the Facebook “Like” button in that Google users can click the button which will show up in the “buzz” feed so that their followers see their endorsements. Users will be able to “+1” content, search results and even advertisements.
The new Facebook commenting system requires you to log in to Facebook in order to leave a comment on a site (that is using the plug-in). Therefore, the 99% of comments that this blog receives (as well as most others) that are spam, might be dramatically reduced.