The bottom line is that “like” will become more pronounced, with more details being posted on your wall. So, if you like something, it will really be shown. That may cause you to share more things rather than like them…
Erik Sass at the blog, The Social Graf wrote a very interesting article recently on the ROI companies are achieving through investments in social media. For instance, he references a survey be eMarketer that found that only 15.4% of respondents believed Facebook was delivering “significant ROI”.
Still a little foggy on the specifics… but Facebook will roll out a new commenting system very soon. Facebook seems to receive a fair amount of criticism when it rolls out new features and services; many times these are well deserved jabs.
I’ve recently started running a number of large campaigns on Facebook with decent success. My biggest problem is that the data I receive via the Facebook interface differs vastly from my Google Analytics data.
Just yesterday I was sharing my opinion on how I though Groupon missed a big opportunity by rejecting Google’s buyout, primarily because I think Google will be able to enter the market and succeed just as well (if not better). Now, before the dust even settled on that debate, there’s news out that Facebook might be entering the mix too – albeit slightly differently.
Recently, I’ve desired to use GA to track many of my other sites that I do not host (or have access to the source code). After doing some digging, I came across this post on how to add GA to your Facebook page.