Here’s a great article about something that hasn’t had much press – Facebook’s on-site search function.

So when you are on Facebook and you search for something, how does Facebook return the results?

http://www.verticalmeasures.com/social-media/ranking-in-facebook-search-take-notice/

While comScore reports that only 2.7% of all searches happen on Facebook, in my opinion that is a HUGE number! So you need to make sure your brand is well represented on Facebook, with the right keywords in your profile.