AOL just convinced itself to pay $315 for the HuffPost, which produces limited original content, outside of the ranting deranged posts of its readers who comment on the articles HuffPost assembles and reposts from other sites and sources.
Not surprising, Google’s market share increased and the Yahoo-Bing relationship created havoc for advertisers (I can relate to this as I observed many unexpected results to search campaigns upon this merger).
Here’s a great post containing some compelling statistics about the importance of a brand in search… pay close attention to the stat that shows about 1 in 3 people don’t know the difference between the paid ads displayed and the organic results. Also of note is the strong role brand awareness plays in driving search… Read more
Google’s share of the US domestic search market continues to grow based upon the latest numbers from Experian Hitwise as reported by MediaPost.com. The combo of Yahoo+Bing follows in 2nd place by a very wide margin. Google is at nearly 70% of US domestic queries. However, the query-to-click ratio continues to lag at Google compared… Read more