Get Smart! Make Better Social Media Decisions through Analytics

Have you heard of Social Media Week? If not, check it out here:

This February, Social Media Week will take place in 10 cities:

  1. Copenhagen
  2. Hamburg
  3. Lagos
  4. Miami
  5. Milan
  6. New York
  7. Paris
  8. Singapore
  9. Washington DC
  10. Tokyo (TBD)

How does it work? It’s a collection of events sponsored by a wide variety of companies and organizations throughout each city, bound by the common theme of social media.

Last year I spoke on the ROI of social media to a standing-room-only crowd in Manassas, VA. This year, I will be presenting the following session:

Get Smart! Make Better Social Media Decisions through Analytics
Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives

So you’re adding social media to your game plan for your organization, moving it from an afterthought to front-and-center. You’ve even got a staff member ready to roll up their sleeves and manage your social media strategy for the organization (and that person might be you!) But now what? How do you decide which campaigns are working and which ones are not? In this session, attendees will learn how to leverage Facebook Insights, Facebook EdgeRank and Google Analytics (all free tools) to measure campaign ROI (return on investment) and ROO (return on objectives).

While I’m still working on the details of the venue, I do know it will be somewhere in the DC metro area. I hope to have a venue locked down by 1/21/13. So check back to the event page early next week for more details.

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