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Tag: Google Analytics

Baltimore – Social Media Analytics Presentation

I will be appearing at the System Alliance Digital 360 conference in Baltimore on Tuesday, March 4

Get Smart! Make Better Social Media Decisions through Analytics

Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives

The Short List: Social Media Monitoring & Measurement

I’m always being asked about which tools are the best for monitoring and measuring social media. That’s a difficult question for me to answer without first understanding your business objectives, of course…

YouTube Upgrades Insights into Robust Analytics

YouTube’s effort to remain the dominate force in streaming video received a nice boost today with its upgrade of the legacy-driven “Insights”.

Avinash explains changes to Google’s Sessionization Algorithm

If you use Google Analytics, this post (and accompanying video) is a must-read. Avinash, an expert on web analytics, especially Google Analytics, explains how the session algorithm changed and the resulting impact this has on various reports and metrics in GA.

Google Analytics Advanced Segments How-To

One that is a good starter is one I like to call “Social Media Traffic”. This segment lets you compare traffic and behavior on your site as a whole to that of visitors referred to you by the major social media websites such as Facebook and LinkedIn.

Google Analytics – Custom Reports You Can Actually Use

If you are just getting started with Google Analytics and you’re wondering what types of custom reports you can create, look no further than this great article by Greg Habermann at SearchEngineWatch.com.

How to Measure Social Media ROI using Google Analytics

Ever wonder how to measure your social media ROI? Sure, lots of expensive products will do it for you! I won’t name them to protect the innocent, but what I can say is that you can get highly insightful metrics for free using Google Analytics, and they are just as powerful as the services you pay for.

How to use Google Analytics’ Intelligence Feature

A very powerful, yet often overlooked feature of Google Analytics is the “Intelligence” set of features. These are pre-packaged and customizable alerts that enable you to actively monitor virtually any type of situation on your web site.

Understanding Google Analytics – Site Search

There are a number of sections (groups of reports and metrics) in Google Analytics that webmasters often overlook. Perhaps it is due to not fully understanding how the reports are actionable, or simply due to the fact the reports are difficult to understand.