Category: Analytics

January 4, 2018

Big data is just another tool so please stop treating it like the messiah

Big data has been around as long as data. Think about it for a minute. When man built the first computing machines that produced output, we had to invent some way to store the output. Magnetic tape was an early solution and as our data appetite grew, so did our innovation into to shrinking the…
October 5, 2016

What happened to the homepage?

With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?
June 6, 2015

ClickZ Live Toronto – Session update and discount code

In an effort to beat the heat this summer (I live in the sub-tropics and it’s hot, I mean like step out in the sun and fry an egg type of hot). So, what better way to take a break from the heat and head north of Tampa. Way north… How about Toronto? I can’t…
November 11, 2013

Big Data Summit – Miami

This week, my travels bring me to sunny (I hope) Miami, Florida. I’ll be presenting at IE Group’s Big Data Summit. IE Group puts on a series of outstanding events and this is my second time participating as a speaker.
June 6, 2013

Social Digital San Diego – Recap

We had a blast, fellow roosters, cats and dogs! Thanks for making my trip out to the amazing Gas Lamp district in San Diego for the Social Digital 2013 summit. I had a great time presenting, “Are you winning the race? Strategies for measuring success each step of the way on your social media journey.”
March 15, 2013

Pinterest adds analytics to its suite

I’m overjoyed to learn that Pinterest has added analytics to its business toolset. So, if you are business you can verify your Pinterest account and then be on your way to awesome analytics. Here’s a breakdown on what you get
March 1, 2013

Baltimore – Social Media Analytics Presentation

I will be appearing at the System Alliance Digital 360 conference in Baltimore on Tuesday, March 4
February 21, 2013

Get Smart! Video from DC Social Media Week

Thanks again to everyone who braved the DC traffic and wind chill to join me in Georgetown for DC Social Media Week and my presentation, “Get Smart! Make Better Social Media Decisions through Analytics”. For those of you who weren’t able to catch the “show”, here’s the video:
February 20, 2013

Social Media – Case Study Template

If you are involved in social media management that it’s important that you regularly report on your successes (and failures).
February 20, 2013

Recap 1: DC Social Media Week – Analytics Presentation

I just got back from spending an afternoon in Georgetown presenting “Get Smart! Make Better Social Media Decisions through Analytics” to a group of about 250 social media enthusiasts at the PowerHouse.