Daily mobile email usage is up 40% year over year for November 2010. I’m not surprised about this stat, due to the proliferation of mobile devices that are highly email friendly such as the BlackBerry, iPhone, Droids and iPad.
I’ve recently started running a number of large campaigns on Facebook with decent success. My biggest problem is that the data I receive via the Facebook interface differs vastly from my Google Analytics data.
Not surprising, Google’s market share increased and the Yahoo-Bing relationship created havoc for advertisers (I can relate to this as I observed many unexpected results to search campaigns upon this merger).
Recently, I’ve desired to use GA to track many of my other sites that I do not host (or have access to the source code). After doing some digging, I came across this post on how to add GA to your Facebook page.
As a marketing consultant, I am often asked/hired/consulted with regards to implementing a web site traffic analysis package.
Interesting article on how offering too many choices and features on your website can inhibit a purchase. This is a theory I wholeheartedly subscribe to, especially when it comes to a landing page for a specific campaign meant to generate leads. When you are running a campaign driving people to a landing page, you need…
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Here’s a great post containing some compelling statistics about the importance of a brand in search… pay close attention to the stat that shows about 1 in 3 people don’t know the difference between the paid ads displayed and the organic results. Also of note is the strong role brand awareness plays in driving search…
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A long time ago, businesses used to measure the success of their website by the number of hits. Of course, we’ve evolved quite a bit to look at a wealth of metrics, including time on site, conversions, ecommerce, clicks-to-conversion, bounce rates and more. Similarly, until very recently, we used to measure social media’s affects on…
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