More on Measuring the Impact of Social Media
At System Alliance’s Site Executive annual user conference in Baltimore, MD, I joined John Moore to present on “The Value of a Like”.
YouTube’s effort to remain the dominate force in streaming video received a nice boost today with its upgrade of the legacy-driven “Insights”.
If you use Google Analytics, this post (and accompanying video) is a must-read. Avinash, an expert on web analytics, especially Google Analytics, explains how the session algorithm changed and the resulting impact this has on various reports and metrics in GA.
If you are just getting started with Google Analytics and you’re wondering what types of custom reports you can create, look no further than this great article by Greg Habermann at SearchEngineWatch.com.
If you ever wanted to do a “50,000 foot” assessment of where you stand, this is a good place to start and quickly identify key areas that might require additional attention in the next several months.