Value of Facebook Engagement

As you all know, I’ve reported and spoken on the topic of Facebook engagement and calculating its ROI for your business. Recently, I came across this article by Janette Speyer and Alison Brown that provides data from a survey by SocialCode. Some really interesting data that reaffirms the importance of ensuring you have a highly engaged Facebook audience. I’ve asked them if they could share some additional data and findings; if so, I will re-post here.

Plus, it has a cool infographic, and I just love those things.