Tag: speaking

Handle negative buzz like the pros
I’m excited to share (and self-promote) that I will be participating in the ClickZ Live annual marketing conference in New York City.

From ClickZ:

Creating the Ultimate Customer Experience

April 11-13, 2016

Attracting 1,000+ marketers and business leaders, our 17th annual event in New York will equip you with cutting edge strategies to inspire, acquire, convert and retain your customers.

Here’s information on my session:

Engage & Convert

Handle Negative Buzz Like the Pros

Trolls are not just pink fuzzy haired dolls; they are lurking in the corners of the ‘net waiting to tear your business apart. But it’s hard to know how to respond or if you should respond. In this session, Dan will take you through several real-world case studies of various strategies for handling negative buzz, working in your organization, and injecting a little levity to keep things calm. You’ll laugh, you’ll cry, but most importantly you’ll learn how to use best practices for review engagement to make your brand stand out in new digital era to create real street cred.

Attend this session and:
- Review real case studies across a number of scenarios
- Learn when you should and should not reply
- Discover techniques for replying and converting negative moments to positive wins
- Unlock the “L.E.A.D.E.R.” acronym and achieve success fast
Essentially, I will spend the session walking participants through the LEADER methodology that I have developed over the past decade with regards to handling negative comments that pop up online.
ClickZ Live Toronto – Session update and discount code

Use Dan’s Discount Code for ClickZ Live Toronto 2015

In an effort to beat the heat this summer (I live in the sub-tropics and it’s hot, I mean like step out in the sun and fry an egg type of hot). So, what better way to take a break from the heat and head north of Tampa. Way north… How about Toronto?

I can’t think of a better way to spend a few days in Toronto then with the good people of ClickZ Live. I contend that ClickZ continues to put on the best conferences around for digital marketers and search marketing.

If you’d like a 25% off code, use this one:

Dan Soschin ClickZ Live Toronto.

Advancing with Social Analytics: Measuring Social Marketing

Everyone knows the implied value of social marketing, but how do you identify your true ROI and provide reports to others? All material covered in this session will be using free tools and not premium social media platforms. So yes, you CAN try this at home! You’ll laugh, you’ll cry, but most importantly you’ll learn how to use Google Analytics, Excel dashboards and Microsoft Word case studies to measure and report on the value of your social media campaigns.

Hope to see you there!
Social Media in Sweden

I’m excited to announce I have been added to the speakers list at Bring Dialogue’s annual conference taking place in Strömstad, Sweden August 23-26. I will be hosting a workshop on my trademark L.E.A.D.E.R. strategy for social media engagement to 500+ attendees from across the European Union in this large marketing conference that focuses on branding, CRM, social media and other emerging trends in the world of marketing.

Here’s the link to the conference web site (sorry, some of it is in Swedish): http://www.dialogkonferansen.com/2015/.

I’ll provide more links and info as they are made available.
Back on Tour in 2015
As many of you know, I took a new full-time position with Ultimate Medical Academy earlier this year. On top of the new job (which required relocating my tribe from the DC Metro to Tampa, FL), being a dad for a toddler required a brief hiatus from the speakers circuit. I’m pleased to announce that I’m back on tour in 2015 with the first two stops announced:
- Social Media Summit 2015 – Las Vegas – “Reputation Management: How to Listen & Engage Your Customers while Maximizing Success and Minimizing Risk”
- Social Media Summit 2015 – Chicago – “Branding & Social Media”
In Las Vegas, I’ll be hosting a two-hour workshop on engagement and listening strategies. I will also be discussing my “trademark” approach to social media – LAETER”. Here are the details:

Your customers are talking about you on the internet whether or not you’re listening. A few negative comments can cause your reputation and sales to plummet; while a happy customer can evangelize time and time again. This hands-on session will provide attendees with social listening strategies that can keep their team and their C-level executives on the forefront of what’s being said about their brand (and competitors) – and how to plan a proactive rather than reactive approach.

Takeaways include:
- Tips and tools for listening (and what to listen for)
- Using the “LAETER” approach (listen, acknowledge, empathize, triage, escalate and resolve)
- When not to respond and how to address trolls
- Adding value to your business
- Educating employees on the importance of corporate reputation on social media
For Chicago, I’ll be giving a 45-minute presentation on branding via social media:

Should you argue with your customers on Facebook? How do you draw the line between defending your business and antagonizing a troll? Your customers are talking about you on the internet whether or not you’re listening. A few negative comments can cause your reputation and sales to plummet; while a happy customer can evangelize time and time again. But not all negative comments can spell trouble. Learn how to engage unhappy customers and turn them into brand evangelists. It works and we’ll show you how. We’ll also help you spot potential land mines so that you don’t make things worse. It’s an art as much as it is a science.

Takeaways include:
- Using the “LAETER” approach (listen, acknowledge, empathize, triage, escalate and resolve)
- When not to respond and how to address trolls
- How to fight back and when to throw in the towel
Big Data Summit – Miami

It’s a busy month for me this November. Last week I had the delight of keynoting a summit on higher education at Google’s Mountain View headquarters. This week, my travels bring me to sunny (I hope) Miami, Florida. I’ll be presenting at IE Group’s Big Data Summit. IE Group puts on a series of outstanding events and this is my second time participating as a speaker.

My topic will focus on leveraging Google Analytics to answer some extremely important questions about how us marketers are performing in areas traditionally difficult to REALLY measure, such as social media, SEO and email marketing.

I hope to see you there!
My recent visit to the land of Oz (a.k.a. Google’s HQ)

I was recently invited by Google to co-keynote a summit on higher education marketing at their headquarters in Mountain View. My presentation focused on “the 10 new rules of branding” which highlight the importance of things like customer service, social media and authenticity when it comes to marketing and creating great brands.

I had an amazing time with the Google team. While not my first adventure at their HQ, I always enjoy my visits and the hospitality of all the employees I encounter.

It’s truly remarkable that this company didn’t exist 15 years ago – and how far it’s come since then.

Google has redefined employee benefits, and business partner hospitality. If you haven’t had the opportunity to visit their HQ in Mountain View, CA, I encourage you to schedule a visit sometime soon.
Baltimore – Social Media Analytics Presentation

If you missed my presentation on social media analytics in Georgetown last week, fret none my fine analytic colleagues… I will be appearing at the System Alliance Digital 360 conference in Baltimore on Tuesday, March 4. My first session at 11:10 AM is titled, “Making Smarter Social Media Decisions Using Analytics” and I’ll be covering some simple reports that have powerful data on measuring your social media campaigns using Google Analytics and Facebook Insights. Later that afternoon, I’ll be participating in a panel on “Best Practices for Managing Web Content”.
Recap 1: DC Social Media Week – Analytics Presentation

I just got back from spending an afternoon in Georgetown presenting “Get Smart! Make Better Social Media Decisions through Analytics” to a group of about 250 social media enthusiasts at the PowerHouse. Everyone was great and I really enjoyed the presentation experience. It helps to have a great, captive audience and a good venue. I hope everyone found the information that I presented useful.

Over the next two days I will post a sample case study, the slide deck and the video of the presentation. I’ll also tweet out links.

I will also work to reply to everyone’s LinkedIn messages and Tweets as soon as I can.

Thanks again for making the presentation great!
Get Smart! Make Better Social Media Decisions through Analytics
Have you heard of Social Media Week? If not, check it out here: http://socialmediaweek.org/

This February, Social Media Week will take place in 10 cities:
1. Copenhagen
2. Hamburg
3. Lagos
4. Miami
5. Milan
6. New York
7. Paris
8. Singapore
9. Washington DC
10. Tokyo (TBD)
How does it work? It’s a collection of events sponsored by a wide variety of companies and organizations throughout each city, bound by the common theme of social media.

Last year I spoke on the ROI of social media to a standing-room-only crowd in Manassas, VA. This year, I will be presenting the following session:

Get Smart! Make Better Social Media Decisions through Analytics
Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives

So you’re adding social media to your game plan for your organization, moving it from an afterthought to front-and-center. You’ve even got a staff member ready to roll up their sleeves and manage your social media strategy for the organization (and that person might be you!) But now what? How do you decide which campaigns are working and which ones are not? In this session, attendees will learn how to leverage Facebook Insights, Facebook EdgeRank and Google Analytics (all free tools) to measure campaign ROI (return on investment) and ROO (return on objectives).

While I’m still working on the details of the venue, I do know it will be somewhere in the DC metro area. I hope to have a venue locked down by 1/21/13. So check back to the event page early next week for more details.
Social Media Enablement and Deployment

I’m excited to be joining the Altamont Group’s upcoming event:

Social Media Intelligence ATL:
Social Business Optimization Summit

November
12-13th, 2012
Atlanta, GA

More info here: http://www.altamont-group.com/description.php?cid=21

I will be delivering the keynote on day 2 of the conference at the lovely Intercontinental Hotel in Buckhead, GA.

The topic of my keynote is:
Social Media Enablement and Deployment
Align social media to strategic objectives and develop a launch plan

I’ll be tackling some tough topics head-on, such as understanding the key objectives in your organization and how to translate them into a social media strategy; how to win over stakeholders who are social media novices; and understanding how to report and measure. I hope to post my slide deck and some notes here after the presentation.

Tag: speaking

Creating the Ultimate Customer Experience

Handle Negative Buzz Like the Pros

Advancing with Social Analytics: Measuring Social Marketing