Ever wondered if your paid ads on Google perform better when they are at the top center, top side, or somewhere lower? Here’s a fantastic high-level introduction to understanding the importance of this type of analysis and what it can mean for your paid search optimization:
There are a number of sections (groups of reports and metrics) in Google Analytics that webmasters often overlook. Perhaps it is due to not fully understanding how the reports are actionable, or simply due to the fact the reports are difficult to understand.
Not surprising, Google’s market share increased and the Yahoo-Bing relationship created havoc for advertisers (I can relate to this as I observed many unexpected results to search campaigns upon this merger).