Ad Performance based upon Position

Ever wondered if your paid ads on Google perform better when they are at the top center, top side, or somewhere lower? Here’s a fantastic high-level introduction to understanding the importance of this type of analysis and what it can mean for your paid search optimization:

Jason Tabeling at Search Engine Watch introduces two strategies for conducting a quick analysis of your position and the impact it can have on your budget and performance:

Using the Bid Simulator tool in AdWords and using Google Analytics (if you have linked it it your AdWords account.

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