Tag: position
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Google to Position Ads Below Search Results
Today, Google announced that it will be displaying some paid ads below search results (opposed to the side). I was not able to confirm, but still assume ads above search results may co-exist with those below search results. In this case, organic results will be “sandwiched” between paid results.
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Ad Performance based upon Position
Ever wondered if your paid ads on Google perform better when they are at the top center, top side, or somewhere lower? Here’s a fantastic high-level introduction to understanding the importance of this type of analysis and what it can mean for your paid search optimization:
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