QR Code Adoption: Is it an issue of Trust

Mobile Commerce recently published an article showing that adoption of QR codes by students is lacking (especially compared to other areas of the world such as Asia).

Could this be due to trust issues? Is it possible that young students don’t particularly trust advertising? Rather than save time by scanning a code to pull up a page who’s content they are not aware, students would rather control the conversation and type in the URL manually.

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