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Tag: crises

Email Disasters: 13 Step Prep Checklist

Pretty much every marketer has managed an outbound email campaign that has at one time or another sent out an email with an error. That’s why it’s good practice to have a solid quality assurance and review procedure prior to sending any message out. But what happens one an error slips through the cracks?

Managing Negativity on Facebook

If you have a Facebook fan page and more than one employee at your company, guess what? It’s time for you to have a social media policy!