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Tag: MSN

Search Marketers Need to Understand Adaptive Search

Adaptive search is the term that refers to search engines modifying the search results (and the paid ads you see) based upon your search behavior and search profile.

All of the sudden, I love Bing

I used to be really old school when it came to search. You see, I was one of those guys running paid search campaigns back in 2000 when bids were 1c and paid search was a wild frontier town for marketers.

More on Rich Snippets (and their Future!)

Janet Driscoll Miller posted about some upcoming changes to rich snippets on the Internet, mainly that the big three (Yahoo+MSN+Google) are teaming up to develop (and expand) a standardized schema for rich snippets in the hopes of better mapping out the semantic web.