Now that Google is indexing JavaScript-originated content, such as Facebook comments, businesses may start seeing a shift in search engine results. What does this mean for you? Well, if there is a lot of buzz on the net about your business, and that buzz is contained in Facebook comments, searchers may now be exposed to said buzz – good or bad!

This underscores two powerful needs:

1. It is now more important than ever to monitor your company’s buzz. This will ensure if there is negative sentiment about your brand, you can quickly and proactively address it.
2. If you are not engaging with your customers on sites such as Facebook and blogs, you are missing out an opportunity to generate positive buzz and equally important earned media.