Optimize for Long Tail Search in SEO – Not Keyword Rank

Rob Chant at SearchEngineWatch.com penned an article on SEO and the role of keyword ranking and why you shouldn’t worry too much about micro-managing this… instead, focus on long tail and other SEO practices.

Today (Monday), I spent part of my President’s Day holiday giving a short (30 minute) lecture on SEO, discussing both the technical side and content side. While the info was high-level, one of my main points was the value of long tail search and optimizing pages for this.

Here’s the article: http://searchenginewatch.com/3641912

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