I’ve long been a major complainer when it comes to low-quality content sites gaming SEO with big bucks and dedicate resources all with the goal of being in the first few organic SERPs (so they can steal traffic from higher quality sites).
If you are already familiar with the basic concepts of Search Engine Optimization (SEO) and you are looking for some more advanced strategies, look no further than this great article by Tom Schmitz at SearchEngineLand.com:
If you have keywords that are highly competitive (and these days, who’s keywords aren’t), then you might want to think about repurposing your existing web content or blog post into a short, optimized for SEO video.
A co-worker shared with me an article she came across today on SEO at SearchEngineLand.com. I found it to be a fantastic tool for teaching the fundamental elements of SEO and plan on using it as a teaching asset for developing my staff.
Janet Driscoll Miller posted about some upcoming changes to rich snippets on the Internet, mainly that the big three (Yahoo+MSN+Google) are teaming up to develop (and expand) a standardized schema for rich snippets in the hopes of better mapping out the semantic web.
SEOmoz.org just released the mother of all SEO factors report. It goes into great detail on how its panel of experts ranked different SEO factors in importance, and then correlated those factors to scientific data sets. It’s a huge report, but a fantastic reference for understanding the importance of various SEO factors.
If you don’t know what a rich snippet is, you are not along. Rich snippets enable you to package content on your website so that it shows up with additional information on Google’s search page. This includes things like product reviews, ratings, prices, etc.
If you are new to SEO and are not relying on existing expertise, well, you have your work cut out! No doubt you may be a little intimidated too. I have long said that basic SEO strategy and skills can be easily taught, so long as you have a basic understanding of how to build a web page and how to write.
I’ve long suggested that basic SEO strategy can be taught to key members of various departments throughout a company and that an internal SEO strategy will ultimately pay more dividends long term versus outsourcing.