When leading instructional sessions on blogging, I often discuss the value of comments and how most blogs these days are not “if you write it they will come”, but rather “when you write it, no one cares”.
The bottom line is that if you haven’t been too SEO-savvy, you’ll have some catch up to do and some training of your web team. And please note, most technical web teams do not know SEO! It’s not a given! Use these two articles as a checklist when interviewing your SEO employee or agency. If they know that these are myths, then you are in good hands. If not, keep looking!
Today (Monday), I spent part of my President’s Day holiday giving a short (30 minute) lecture on SEO, discussing both the technical side and content side. While the info was high-level, one of my main points was the value of long tail search and optimizing pages for this.