Stephan Spencer at SearchEngineLand penned a pair of articles about a year ago that addressed 72 SEO (search engine optimization) myths. Who knew there were 72 things not true about SEO? In any technical marketing situation, there are a lot of people who claim they know what they are doing, with few who actual do. This creates many problems both for the industry, and for the client, who is given misinformation or worse yet, poor results from their financial investment.

Stephan makes a very strong point – the less you put in, the less you get. Meaning that “you get what you pay for”. If you approach SEO by hiring someone with a year of experience who “claims” they know what they are doing, you’re not going to get a lot of value – especially if you have them doing other stuff.

The bottom line is that if you haven’t been too SEO-savvy, you’ll have some catch up to do and some training of your web team. And please note, most technical web teams do not know SEO! It’s not a given! Use these two articles as a checklist when interviewing your SEO employee or agency. If they know that these are myths, then you are in good hands. If not, keep looking!

The first 36:
http://searchengineland.com/36-seo-myths-that-wont-die-but-need-to-40076

The 2nd 36:
http://searchengineland.com/36-more-seo-myths-that-wont-die-but-need-to-41999