Will Searchers Change their Google Love?

Ryan DeShazer writes about recent search headlines involving JCP and content farms… asking the question if consumers will change their Google usage…


I’m not convinced the layman knows the difference. All sorts of studies show that 1 in 3 don’t know the difference between paid search and organic; poll 10 people off the street and I bet only one knows what SEO is; and none know what a content farm is. We have a different view as industry insiders. However, I do believe the search market will change dramatically due to social search; but not for the issue of SEO and content farms.

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