Ryan DeShazer writes about recent search headlines involving JCP and content farms… asking the question if consumers will change their Google usage…

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146861

I’m not convinced the layman knows the difference. All sorts of studies show that 1 in 3 don’t know the difference between paid search and organic; poll 10 people off the street and I bet only one knows what SEO is; and none know what a content farm is. We have a different view as industry insiders. However, I do believe the search market will change dramatically due to social search; but not for the issue of SEO and content farms.