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Tag: Google

Dan Soschin - Big Data Summit Miami

My recent visit to the land of Oz (a.k.a. Google’s HQ)

I was recently invited by Google to co-keynote a summit on higher education marketing at their headquarters in Mountain View.

Google’s auto complete, a self-fulfilling prophecy?

Google’s auto complete feature suggests the search words/phrases that most commonly match what you are typing in real time.

Google and Facebook — The Next MySpaces?

Jackson’s article is more than compelling – its nearly dead-on accurate with regards to how technologies evolve faster than companies. So, its difficult for companies that have devoted their resources heading down one path to get up, back track and head down a new path. This is especially difficult in the face of competitors who get a fresh start down a new branch.

Rosetta Stone Law Suit Against Google Moves Forward

Rosetta Stone (makers of the language software) have been given the go ahead by the appeals courts to move their lawsuit against Google to the next stage of the litigation process – a trial.

Google Backs Chrome with $1m Exploit Bounty

I just love it when a big company with lots of financial resources puts its money where it’s mouth is.

CPCs fall in Q4 for Google as Ad Quality Improves

In a rare turn of events for search marketers, the average CPC (cost per click) search marketers paid to Google in Q4 2011 actually fell by 8% according to MediaPost’s report on Google’s Q4 analyst earnings call.

Google+ Adoption Continues to Accelerate

It appears that adoption of Google+ continues to accelerate despite critics and nay-sayers who continue to dismiss its relevancy. Of course adoption is simply a count of the number of registered users and doesn’t necessarily correlate to similar numbers for engagement and time on site.

Google, 2012 and SEO

I’ve long been a major complainer when it comes to low-quality content sites gaming SEO with big bucks and dedicate resources all with the goal of being in the first few organic SERPs (so they can steal traffic from higher quality sites).

Voice Interactivity Changing the PPC Game

Those with Apple iPhone 4s devices may be less inclined to run text searches on Google.com as they grow more comfortable with interfacing with the Siri voice interaction platform.

Google Indexing Facebook Comments

Now that Google is indexing JavaScript-originated content, such as Facebook comments, businesses may start seeing a shift in search engine results. What does this mean for you?