If you have keywords that are highly competitive (and these days, who’s keywords aren’t), then you might want to think about repurposing your existing web content or blog post into a short, optimized for SEO video. Video results in search can catapult you ahead of many other types of content because users are drawn to video more so than plain old URLs.

Of course, you’ll need to produce quality video that presents the user with relevant content. This will be the biggest challenge. Provided you can overcome this obstacle, the rest is easy.

Here’s a great post to help you get started with making sure your video content is SEO-ready by Marcus Tober: http://econsultancy.com/us/blog/7929-how-to-rank-highly-in-youtube-searches. Follow his advice and you’ll be well on your way to moving up in the keyword rankings!