Tag: search
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How-to start up an international search marketing campaign
If you’re thinking about taking your search marketing to the international markets, my first word of caution is that what works in the USA does not necessarily translate to success overseas.
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Search Marketers Need to Understand Adaptive Search
Adaptive search is the term that refers to search engines modifying the search results (and the paid ads you see) based upon your search behavior and search profile.
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Trademark Issues in Search
One of the more common questions I get asked is that of whether it is okay to bid on trademarked terms of your competitors. For instance, if you are Ford, should you bid on “Chevy” so that your ad comes up on Chevy-related KWs?
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All of the sudden, I love Bing
I used to be really old school when it came to search. You see, I was one of those guys running paid search campaigns back in 2000 when bids were 1c and paid search was a wild frontier town for marketers.
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Google Voice Search
I just spent about five minutes giving Google’s new voice search feature a trial run. If you go to www.Google.com you see a small grey microphone in the search box:
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Search Marketers – Retention & Salaries
What I have found is that retaining search marketers can be a challenge compared to other specialties due to: competitiveness within the specialty, lack of diversity within the field, and commodity nature of specialty.
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How to write a great paid search ad
I’ve come across dozens of great articles over the years about how to optimize paid search campaigns. However, often overlooked is the fact that you have more opportunity to optimize the text ad than you think.
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Paid Search Hijacking – Feeling Helpless Now?
A recently reported malware strain infects computers without them having to download or accept any requests – the infection results just from visiting another infected site.
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