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Tag: TV

Dan Soschin - Omega Watch

Omega Coaxial – quite possibly the best commercial of 2013

Now, please consider that Omega never really touts features or benefits… they don’t even play into lifestyle per se. This is simply an emotional piece tied to the brand’s rich legacy of elegance, luxury, accuracy and provenance.

Truth in Advertising

In other words, if you are showing a video of a blimp’s view of a stadium during a football game, but the footage was filled weeks ago, you need to tell people that. Otherwise, it is a bit untruthful and lacks transparency. You’re basically assuming that your viewers are dumb and don’t care.