Truth in Advertising

Quick lesson: if you are doing a video, advertisement or other piece of content and a person would reasonable assume it is a live feed (or current feed), but it actually isn’t… don’t show it, or use a disclaimer.

In other words, if you are showing a video of a blimp’s view of a stadium during a football game, but the footage was filled weeks ago, you need to tell people that. Otherwise, it is a bit untruthful and lacks transparency. You’re basically assuming that your viewers are dumb and don’t care.

Here’s ESPN’s gaffe during a recent broadcast.

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