Great article on five social media macro predictions for 2011. I really agree with the fact that overall, far more emphasis will be placed on social media in 2011, but mainly to understand how to value it within the matrix of corporate priorities. This will ultimately require better monitoring and measurement as well.

Here’s the full article:

http://www.freshnetworks.com/blog/2010/12/five-trends-for-marketers-to-watch-in-social-media-in-2011/