MarketingProfs issued this article on their “top 5” B2B marketing trends for 2011. I would agree that there is an issue in most organizations of misunderstanding social media and how to properly leverage it as well as measure and monitor its impact on one’s business.

There is also a disconnect between the c-level execs and the front-line on how best to leverage social media for their business.

Here’s that article:

http://www.marketingprofs.com/articles/2011/4381/five-b2b-trends-in-content-social-media-in-2011?adref=nlt020711