Tag: analytics
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Big data is just another tool so please stop treating it like the messiah
Big data has been around as long as data. Think about it for a minute. When man built the first computing machines that produced output, we had to invent some way to store the output. Magnetic tape was an early solution and as our data appetite grew, so did our innovation into to shrinking the…
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What happened to the homepage?
With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?
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50 shades of “it doesn’t really matter”
and while my job is very far from multiple choice tests, sometimes I find myself belaboring over diminishing returns, the lesser of two evils, or multiple positive outcome-related multi-variate decisions
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Big Data Summit – Miami
This week, my travels bring me to sunny (I hope) Miami, Florida. I’ll be presenting at IE Group’s Big Data Summit. IE Group puts on a series of outstanding events and this is my second time participating as a speaker.
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Pinterest adds analytics to its suite
I’m overjoyed to learn that Pinterest has added analytics to its business toolset. So, if you are business you can verify your Pinterest account and then be on your way to awesome analytics. Here’s a breakdown on what you get
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Facebook Revenue Climbs, but Click Fraud Questions Linger
As a Facebook advertiser, I have long seen a substantial discrepancy between what Facebook charges me (the number of clicks) and what my analytics software records as visits to my site.
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