Tag: analytics

• January 4, 2018

  Big data is just another tool so please stop treating it like the messiah

  Big data has been around as long as data. Think about it for a minute. When man built the first computing machines that produced output, we had to invent some way to store the output. Magnetic tape was an early solution and as our data appetite grew, so did our innovation into to shrinking the…
• October 5, 2016

  What happened to the homepage?

  With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?
• April 10, 2016

  50 shades of “it doesn’t really matter”

  and while my job is very far from multiple choice tests, sometimes I find myself belaboring over diminishing returns, the lesser of two evils, or multiple positive outcome-related multi-variate decisions
• November 11, 2013

  Big Data Summit – Miami

  This week, my travels bring me to sunny (I hope) Miami, Florida. I’ll be presenting at IE Group’s Big Data Summit. IE Group puts on a series of outstanding events and this is my second time participating as a speaker.
• March 15, 2013

  Pinterest adds analytics to its suite

  I’m overjoyed to learn that Pinterest has added analytics to its business toolset. So, if you are business you can verify your Pinterest account and then be on your way to awesome analytics. Here’s a breakdown on what you get
• March 1, 2013

  Baltimore – Social Media Analytics Presentation

  I will be appearing at the System Alliance Digital 360 conference in Baltimore on Tuesday, March 4
• February 20, 2013

  Recap 1: DC Social Media Week – Analytics Presentation

  I just got back from spending an afternoon in Georgetown presenting “Get Smart! Make Better Social Media Decisions through Analytics” to a group of about 250 social media enthusiasts at the PowerHouse.
• September 17, 2012

  Next Stop: SMSS San Francisco – September 25th

  Just a quick programming note, I will be in San Francisco on Tuesday, September 25th, 2012 hosting a session at the Social Media Strategies Summit.
• April 17, 2012

  Facebook Revenue Climbs, but Click Fraud Questions Linger

  As a Facebook advertiser, I have long seen a substantial discrepancy between what Facebook charges me (the number of clicks) and what my analytics software records as visits to my site.
• February 22, 2012

  Social Media & Metrics – Where is the Disconnect?

  Social media ROI analysis is in its infancy. I believe this is a result not because we lack tools and metrics, but rather there is a disconnect between data analysts who lack understanding of social media, and social media managers, who lack an understanding of analytics.