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Tag: analytics

The Short List: Social Media Monitoring & Measurement

I’m always being asked about which tools are the best for monitoring and measuring social media. That’s a difficult question for me to answer without first understanding your business objectives, of course…

More on Measuring the Impact of Social Media

At System Alliance’s Site Executive annual user conference in Baltimore, MD, I joined John Moore to present on “The Value of a Like”.

YouTube Upgrades Insights into Robust Analytics

YouTube’s effort to remain the dominate force in streaming video received a nice boost today with its upgrade of the legacy-driven “Insights”.

Avinash explains changes to Google’s Sessionization Algorithm

If you use Google Analytics, this post (and accompanying video) is a must-read. Avinash, an expert on web analytics, especially Google Analytics, explains how the session algorithm changed and the resulting impact this has on various reports and metrics in GA.

The Value of a Like on Facebook

How much is a “Like” worth to your business? Do you count the number of likes you have and eagerly report those totals to your management team to proclaim your social media success?

Google Analytics – Custom Reports You Can Actually Use

If you are just getting started with Google Analytics and you’re wondering what types of custom reports you can create, look no further than this great article by Greg Habermann at SearchEngineWatch.com.

Is your organization “analytics-forward”?

If you ever wanted to do a “50,000 foot” assessment of where you stand, this is a good place to start and quickly identify key areas that might require additional attention in the next several months.

How to Measure Social Media ROI using Google Analytics

Ever wonder how to measure your social media ROI? Sure, lots of expensive products will do it for you! I won’t name them to protect the innocent, but what I can say is that you can get highly insightful metrics for free using Google Analytics, and they are just as powerful as the services you pay for.

How to use Google Analytics’ Intelligence Feature

A very powerful, yet often overlooked feature of Google Analytics is the “Intelligence” set of features. These are pre-packaged and customizable alerts that enable you to actively monitor virtually any type of situation on your web site.