I’m always being asked about which tools are the best for monitoring and measuring social media. That’s a difficult question for me to answer without first understanding your business objectives, of course…
If you use Google Analytics, this post (and accompanying video) is a must-read. Avinash, an expert on web analytics, especially Google Analytics, explains how the session algorithm changed and the resulting impact this has on various reports and metrics in GA.
If you are just getting started with Google Analytics and you’re wondering what types of custom reports you can create, look no further than this great article by Greg Habermann at SearchEngineWatch.com.
Ever wonder how to measure your social media ROI? Sure, lots of expensive products will do it for you! I won’t name them to protect the innocent, but what I can say is that you can get highly insightful metrics for free using Google Analytics, and they are just as powerful as the services you pay for.
A very powerful, yet often overlooked feature of Google Analytics is the “Intelligence” set of features. These are pre-packaged and customizable alerts that enable you to actively monitor virtually any type of situation on your web site.