When to sunset your blog
In reality, what really happens is you write a few posts for the first month or two, maybe add in a couple shares, that dwindles to a post a month, and then after a year blogging it seems like just another item on your ever-growing to-do list that is put off indefinitely. Months go by and the best you can wrangle up is a retweet of an interesting news story you saw on Yahoo.com.
Get Comments and Get Rankings
When leading instructional sessions on blogging, I often discuss the value of comments and how most blogs these days are not “if you write it they will come”, but rather “when you write it, no one cares”.