As more and more search engines enter the content creation world, will the boundaries of editorial integrity be crossed?

If Google starts acquiring blogs to sell ads on those blogs, wouldn’t they be more inclined to ensure those blogs spoke positively of Google and negatively of its competitors? Okay, perhaps not entirely conspicuously – but if you network of content creation is large enough, maybe it doesn’t matter. Google just wants to make money, and that requires articles people read (a.k.a ad inventory). Sometimes negative articles make you more transparent and create plenty of ad inventory.

Further analysis here: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144500&nid=123530#