Tag: customer service
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NFLShop.com Goes Against the Grain by Charging a Handling Fee
Recently, I was the benefactor of a handsome NFLShop.com gift card, courtesy of a promotional credit card offer. So while this post may seem a nit-picky, I am using it to illustrate how a powerful brand has decided to go against established e-commerce practices. Is it paying off? We’ll have to wait and see. In…
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Why public utility companies need to have media relations staff
What if I told you that having a strong brand as a public utility would probably go pretty far?
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Oops, You Screwed Up, Now What?
I’ve written a few bits about handling negative buzz and developing a crisis response plan when it comes to gaffs and complaints, but what about dealing with your mistakes?
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