Tampa, Florida 33629

Tag: legal

Should I purchase domain names proactively?

This past week, The Donald made headlines when it was uncovered that his company owned thousands of domain names that are simply being parked in what it deems as a defensive move.

Facebook Click Fraud Issues

In a recent publicized report, thanks to Facebook having to keep its business in more of a public eye due to the company being publicly traded now, we learned that 8.7 percent of Facebook accounts are “fake”, more more than 80 million. We already knew this.

Facebook Revenue Climbs, but Click Fraud Questions Linger

As a Facebook advertiser, I have long seen a substantial discrepancy between what Facebook charges me (the number of clicks) and what my analytics software records as visits to my site.

Rosetta Stone Law Suit Against Google Moves Forward

Rosetta Stone (makers of the language software) have been given the go ahead by the appeals courts to move their lawsuit against Google to the next stage of the litigation process – a trial.

Just Because it’s on Google Doesn’t Mean it’s Legit

Consumers have way too much faith in what they read and hear online. The problem is that many people believe if it is written (or advertised) on the internet it must be true. We believe Wikipedia. And we believe all those ads on Google. And that’s the problem. Some of those ads are scams.

Benetton Ads Fail Marketing 101

A new ad campaign by Benetton features the unauthorized use of images of political figures. Additionally, the images have been doctored to make it appear is if the figures are kissing.

Go-Cart Tours San Francisco – Con Artists?

Just a reminder to all my friends and readers that I believe this business is operating a con by claiming you damaged their vehicles on your trip. I would be extremely cautious when considering this attraction and urge you to think twice.

Trademark Issues in Search

One of the more common questions I get asked is that of whether it is okay to bid on trademarked terms of your competitors. For instance, if you are Ford, should you bid on “Chevy” so that your ad comes up on Chevy-related KWs?

It’s Time to End Fake & Anonymous Content on the Web

I’m sick and tired of reading bullshit comments on websites, typically written by uneducated, non-expert people hiding behind a shroud of anonymity offered by the web and forum-based review and rant-oriented sites.

The cost of social media mishaps

Another good point is that Symantec is pushing its archiving and e-discovery software, which should be a good reminder to document social media issues well for legal purposes and have a well-defined triage, escalation and crises plan for handling issues in real-time.