The cost of social media mishaps

Symantec last week released the findings of its latest survey regarding social media entitled, “2011 Social Media Protection Flash Poll“. It sought to identify the most common social media mishaps among large corporations and to assign them a monetary value.

Of course the report focuses on ‘big enterprise’ more so than small business, because the values are quite large. However, it underscores how social media is still a wild west and that those companies pioneering these waters should tread carefully.

Another good point is that Symantec is pushing its archiving and e-discovery software, which should be a good reminder to document social media issues well for legal purposes and have a well-defined triage, escalation and crises plan for handling issues in real-time.

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