As more companies create official social media policies, draft up strategies, and even hire dedicated staff to manage social media, at some point, people stop along the way and ask, “who should own this?”
I just returned from the Social Media Strategies Summit in Las Vegas, NV hosted by GSMI where I presented on measuring social media for the SMB. One of my leave behind handouts was this flow chart I adapted from the US Air Force.
On Wednesday, August 24th, I will be co-presenting live on a panel to discuss, “Doing to Delivering – 5 Considerations for Making Social Media Strategic”. From 1:00 – 2:00 pm ET, you’re invited to participate in an interactive panel discussion with Web, marketing and social media experts from Virginia Tech, University of Alabama and American… Read more
Another good point is that Symantec is pushing its archiving and e-discovery software, which should be a good reminder to document social media issues well for legal purposes and have a well-defined triage, escalation and crises plan for handling issues in real-time.
I believe that these lawsuits will be dropped, as it will be difficult for plaintiffs to demonstrate damages. Even on the most outrageous texting plans, an extra test wouldn’t cost more than about 25 cents or so.