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Tag: triage

How to Handle Negative Buzz on Social Media

Tomorrow (Thursday, October 25), I will be joining the Social Media Strategies Summit hosted by the good folks at GSMI, in Boston, MA (go Bo-Sox!).

Social Media Response Flow Chart – Updated

I just returned from the Social Media Strategies Summit in Las Vegas, NV hosted by GSMI where I presented on measuring social media for the SMB. One of my leave behind handouts was this flow chart I adapted from the US Air Force.

Social Media Crises Management Drill

Ever wonder how your team will handle a negative issue that hits the media? Maybe you feel you have your bases covered because you are monitoring social media and believe you”know what you are doing”.

Recorded Webinar – Doing to Delivering: Five Considerations for Making Social Media Strategic

A couple months back, I had the privilege of participating in a live webinar panel discussion entitled, “Doing to Delivering: Five Considerations for Making Social Media Strategic”.

Chapstick Get’s Butt Kicked on Social Media – Great Ad or Bad Social Media Team?

Chapstick has a legacy of quirky, cutesy, and slightly-suggestive advertising. It works. And this latest ad worked too, but the social media team got in the way.

The cost of social media mishaps

Another good point is that Symantec is pushing its archiving and e-discovery software, which should be a good reminder to document social media issues well for legal purposes and have a well-defined triage, escalation and crises plan for handling issues in real-time.