If you’ve read my posts about handling negative buzz, or even attended one of my presentations in San Francisco, Boston, Las Vegas or Washington, DC., then you’ve probably heard me reference the Air Force’s social media response assessment chart.
Erik Saas just wrote a piece regarding a couple of surveys showing that consumers are highly likely to share a bad experience with their networks. This has long been reported as the case but perhaps somewhat ignored by many companies?
Before leveraging another tool, definitely take a look at unfollowing content providers that are offering little value. And, most importantly, use lists to group your content into multiple streams. This is a great way to manage multiple topics.