I have spent a fair amount of time debunking Groupon’s valuation based upon low barrier to entry for competition… and basically, time has proven be both right (there is a new competitor by a big media company each day) and wrong (Groupon continues to grow at leaps and bounds). However, I haven’t spent much time discussing if your business should DO a Groupon-like promotion. I recently came across an article on Social Media Explorer that covers this topic and it’s one of the best articles I’ve read on the subject. The comments are great too!
Check it out here: