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Category: Social Media

Who owns social media at your company?

As more companies create official social media policies, draft up strategies, and even hire dedicated staff to manage social media, at some point, people stop along the way and ask, “who should own this?”

Why Companies Should Monitor What Their Employees Say on Twitter

Even if your employees aren’t talking about company business, your industry or anything remotely related to their jobs, should you care what they are saying on Twitter?

Marketo User Summit – San Francisco – May 2012

I will be presenting at the 2012 Marketo User Summit in San Francisco from May 22 – 24.

You clicked here.

Wow, you actually clicked here. So where is here? It’s my marketing blog. Since you’re here, feel free to browse the site a bit…

Who Manages Social Media for your Company

The conclusion is that responsibility is shifting from social-media only teams to marketing operations.

Social Media & Metrics – Where is the Disconnect?

Social media ROI analysis is in its infancy. I believe this is a result not because we lack tools and metrics, but rather there is a disconnect between data analysts who lack understanding of social media, and social media managers, who lack an understanding of analytics.

The Short List: Social Media Monitoring & Measurement

I’m always being asked about which tools are the best for monitoring and measuring social media. That’s a difficult question for me to answer without first understanding your business objectives, of course…

Social Media Week DC – Value of Like Recap

Thanks to all my fellow DC social media gurus for coming out to Manassas and completely filling the conference room on Wednesday. What a thrill. We had standing room only!

What is the ROI of Social Media?

What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?”

Social Media Response Flow Chart – Updated

I just returned from the Social Media Strategies Summit in Las Vegas, NV hosted by GSMI where I presented on measuring social media for the SMB. One of my leave behind handouts was this flow chart I adapted from the US Air Force.