Is it possible for a big business to do social media “well”? The key to this is to understand how businesses perform in the area of customer service, since I believe social media and customer service go hand-in-hand for businesses.
We had a blast, fellow roosters, cats and dogs! Thanks for making my trip out to the amazing Gas Lamp district in San Diego for the Social Digital 2013 summit. I had a great time presenting, “Are you winning the race? Strategies for measuring success each step of the way on your social media journey.”
Thanks again to everyone who braved the DC traffic and wind chill to join me in Georgetown for DC Social Media Week and my presentation, “Get Smart! Make Better Social Media Decisions through Analytics”. For those of you who weren’t able to catch the “show”, here’s the video:
By now you may have already read about an incident over a tipping disagreement at Applebee’s. If not, you can read the article here: http://www.huffingtonpost.com/2013/01/31/applebees-waitress-fired-god-tip-receipt_n_2591794.html Crap like this happens all the time for three major reasons: 1. Most businesses have crappy employees who care more about themselves than those they are being PAID to serve… Read more
I spend a lot of time working with departments at the University to help them attain value from social media; and I spend a lot of time traveling around the country to share best practices for measuring and reporting on social media. I throw around a lot of terms like “ROI” and “ROO” and “EdgeRank”.