Many social media phenomena, when dissected, are rather simple conceptual models. Facebook was nothing technically sophisticated, nor Twitter. There were unique and revolutionary, but certainly not scientific breakthroughs (social-economic impact aside).
Recently, I’ve desired to use GA to track many of my other sites that I do not host (or have access to the source code). After doing some digging, I came across this post on how to add GA to your Facebook page.
A long time ago, businesses used to measure the success of their website by the number of hits. Of course, we’ve evolved quite a bit to look at a wealth of metrics, including time on site, conversions, ecommerce, clicks-to-conversion, bounce rates and more. Similarly, until very recently, we used to measure social media’s affects on… Read more
On Friday, January 14, I gave a presentation entitled, “Twitter 101” that covered the basics of setting up an account and how to use the tool. I focused on how educators can use Twitter as a tool for researching, teaching, communicating, engaging and sharing. We discussed policy issues, common sense and the ins and outs… Read more