It’s compelling that one of the brand managers for one of the most well-respected brands is leaning on a fairly well established technology for future growth. Makes you at least question the state of your current mobile strategy.
MarketingProfs issued this article on their “top 5” B2B marketing trends for 2011. I would agree that there is an issue in most organizations of misunderstanding social media and how to properly leverage it as well as measure and monitor its impact on one’s business.
Before leveraging another tool, definitely take a look at unfollowing content providers that are offering little value. And, most importantly, use lists to group your content into multiple streams. This is a great way to manage multiple topics.
If your company has more than a few employees, you should have a social media policy. I’m not talking about a 400-page manual of restrictions and edicts. Rather, a document that serves as a reference point and guide for employees, helping them understand how social media affects their careers and the company.
Just yesterday I was sharing my opinion on how I though Groupon missed a big opportunity by rejecting Google’s buyout, primarily because I think Google will be able to enter the market and succeed just as well (if not better). Now, before the dust even settled on that debate, there’s news out that Facebook might be entering the mix too – albeit slightly differently.